ABOUT ME
Hi, I’m Jessie.
I am a mother, a leader, a creative at heart and a storyteller.
I have a Bachelor’s Degree in Journalism, and spent the first few years of my professional career working as a freelance writer.
I’m a Social Media Creative with over 10 years of experience, within both in-house and agency environments.
While I’m creative-led, I also have a strategic mindset (it’s my number one Clifton Strength).
I’ve worked across all facets of the social landscape, however I often find myself drawn to visual storytelling and cultivating community through crafting authentic content.
I’ve completed a motion graphics course at RMIT University and love getting on the tools every now and then.
I’m passionate about movement and in 2020, I completed my 200H Yoga Teacher Training.
MY WORK
Clients Past and Present (Freelance)
Dispensed Australia
Companies I’ve Worked At
IMG, Sydney
BiteSize TV, Hollywood
Noisy Beast (Porsche Australia,
Porsche Woman, Swisse, Swisse Beauty)
OMD Australia
Porsche Australia
ALO YOGA
Creative Direction, Alo YouTube
Produced and directed Alo’s first Yoga for Kids content series, which generated millions of views.
Conceptualised all monthly YouTube content and series themes, managed talent and post-production.
Content Production, Events
Social strategy, influencer & event management and content production for live Alo events. Creative Direction of social photoshoots at events.
Instagram, Facebook, YouTube, Pinterest
Management and moderation of all Alo social channels: @AloYoga, @YogaInspiration, @YogaChannel, @YogaGoals, @AloMoves, @Alo
YOUTH TO THE PEOPLE
- Managed Influencer Relations in Australia.
- Gifted talent with an all-organic approach in the lead up to YTTP launching in Sephora AUS.
- Engaged 1,000 creators to organically post about YTTP to generate buzz and build a loyal local community.
@laetitiapelch
@cassandraarundale
@onabeautybender
@iainjeffery
PORSCHE AUSTRALIA
Organic & Paid Social Strategy, Influencer Management, Content Production
Social strategy, content calendar development for the AGP and beyond. Content direction and post-production, copywriting on all social posts, interviewing talent for content series pieces, influencer management.
Organic & Paid Social Strategy, Influencer Management, Content Production
Organic and paid strategy, content calendar development pre, during and post Fashion Week. Content direction and post-production, copywriting on all social posts, interviewing talent for content series pieces, influencer management.
Copywriting (LinkedIn articles), Content Strategy and Production
A LinkedIn article series which highlighted the various inspiring women behind Porsche Australia. IInterviewed staff, editing on articles.
PARRAMATTA SQUARE
- Developed organic social strategy, including content themes and pillars
- Grew following organically from 0 - 2.4k in three months
- Crafted monthly content calendar, copywriting for all assets
- Produced video content across Meta channels
LILYMU
CICCIABELLA
OMD CREATE
Responsible for Social Product and Planning, leading the Social and Innovation Pillar and team.
Social Strategy, Influencer
Management
Organic & Paid Social Strategy,
Influencer Management, Trend Tracking
Organic Social Strategy,
Influencer Management
- 580k+ video views
- 2% Engagement Rate
- 16k+ total engagements
- 6+ viral videos
- Grew following from 0 - 22k in 10 months
- Monthly ER consistently above 5.6% benchmark
- 346k+ organic video views
- 7% Engagement Rate
- 12k+ total engagements
